Musing of a Marketer turned Pastry Chef

Amber Seah
5 Baking Supplies Store in Singapore

5 Baking Supplies Store in Singapore

Either you are new to baking or a baking old bird, I would suppose you would have your fair share of hunting for baking bargains, new and trendiest baking goods as well as tools! We have compiled a list of baking companies and supplies stores in Singapore so that you can kickstart your baking spree this coming long labour day holiday.   1. Phoon Huat     The biggest baking chain in Singapore, with 13 stores across Singapore. Phoon Huat carries pretty basic items such ask baking tins, baking tray, wilton products, food coloring, cake board, flour, sugar and everything...

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Amber Seah
How much is it to open a Baking Studio

How much is it to open a Baking Studio

A little backstory about myself, I own a baking studio (mainly customized cakes for both birthday cakes and wedding cakes, baking masterclass and cake decorating lessons on weekends) and having bootstrapped to open my own baking studio. My first outlet is in PoMo, and after 2 years in a 450 sq feet location, the mall management decide to pull a sudden attack on all the retail stores that they want to do a full renovation of the mall. This equates to opening a 2nd outlet with lesser machine startup-cost.   Hence the inspiration for this new post to help you...

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Amber Seah
Macarons - Myth, Method and Perfection

Macarons - Myth, Method and Perfection

Macarons was the 2nd thing which I learn to bake (the first was cupcakes). And over 40 tries and failures, I finally managed to master the secrets to Macarons. The are no secrets, just muscle memory and alot of "to dos" and "not to dos".       Here are some common Macaron Myths which I am about to share with you to help you bake better macarons in the future.   7 Macaron Myths from the Macaron Maker   1. You cannot bake macarons during rainy days This is a total myth. Rainy or not, pastry chefs or macaron...

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Amber Seah
Korean Glossy Buttercream Floral Cakes - A Short Introduction

Korean Glossy Buttercream Floral Cakes - A Short Introduction

Korean buttercream flower piping is not easy. Especially if you have learn this skill from the Wilton classes before, you will realise how different and 'old fashion' it looks compared to the modern, light and clean glossy korean buttercream which are taught worldwide by famous chefs like Kimncake, GG.cakraft etc. However these are often very expensive and they are usually taught over a period of 3-4 days which are not very viable for most of us who hold regular jobs in Singapore.   I have personally attended both wilton classes as well as the authentic class from Ms Kang of...

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